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    Brain-Based Design Thinking
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    Brain-Based Design Thinking

    By Edward O'Neill

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    Design Thinking has been celebrated for bringing creative insight and analytical power to a host of problems. BRAIN-BASED DESIGN THINKING grounds design thinking in empirical science: cognitive and clinical psychology, as well as behavioral economics. This short guide can be read in an afternoon. It also provides questionnaires and step-by-step instructions for key elements of the design thinking process.
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