We love eBooks
    Authenticity: What Consumers Really Want

    This site is safe

    You are at a security, SSL-enabled, site. All our eBooks sources are constantly verified.

    Authenticity: What Consumers Really Want

    By James H. Gilmore

    What do you think about this eBook?

    About

    Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
    Download eBook Link updated in 2017
    Maybe you will be redirected to source's website
    Thank you and welcome to our newsletter list! Ops, you're already in our list.

    Related to this eBook

    Browse collections

    Keep connected to us

    Follow us on Social Media or subscribe to our newsletter to keep updated about eBooks world.

    Explore eBooks

    Browse all eBook collections

    Collections is the easy way to explore our eBook directory.