Whatever may be worth saying on the subject of communication, Aristotle probably said it first. People are always amazed at the profundity, applicability and effectiveness of Aristotelian communication technique—once it’s explained to them.
This book shows how to apply the power of Aristotelian ideas to modern communication. But unlike Aristotle, who was known to scholars as “The Philosopher,” it does so in clear language, by means of practical, everyday examples. The author is a Full Professor of Communication who teaches university courses in persuasion, propaganda and professional communication. He is also author of The Ten Commandments of Propaganda.
This book shows how to apply the power of Aristotelian ideas to modern communication. But unlike Aristotle, who was known to scholars as “The Philosopher,” it does so in clear language, by means of practical, everyday examples. The author is a Full Professor of Communication who teaches university courses in persuasion, propaganda and professional communication. He is also author of The Ten Commandments of Propaganda.
