STRAIGHT TALK FROM THE CLIENTS WHO HIRE US
-Thirteen interviews with client-commissioners on how to get to the top of their go-to list.
-The unique approach of this book provides photographers a clear insight from client's perspective on why they hire you, or not.
-A must read for any photographer who wants to increase the number of assignments.
As a photographer, you have an eye for imagery. But, if you are blind to your clients' needs, your photos will go no further than the hard disk on your computer. This book explains clients' motivations for hiring one photographer over another. In a series of thirteen interviews, the author has asked such questions as: How and where do you search for photographers? What other qualities should a photographer possess besides just photographic skills? What makes you decide (not) to hire a certain photographer? Important issues such as payment rates, schooling, and specialization are also discussed. The clients are painfully open in their answers. They are amazed at how some photographers completely miss the mark when taking on an assignment. On the other hand, they pepper us with valuable advice about establishing a solid business relationship with them. By listening to the interviewees, you can undoubtedly establish a name for yourself. That is not solely the opinion of the author but of all the interviewees alike.
-Thirteen interviews with client-commissioners on how to get to the top of their go-to list.
-The unique approach of this book provides photographers a clear insight from client's perspective on why they hire you, or not.
-A must read for any photographer who wants to increase the number of assignments.
As a photographer, you have an eye for imagery. But, if you are blind to your clients' needs, your photos will go no further than the hard disk on your computer. This book explains clients' motivations for hiring one photographer over another. In a series of thirteen interviews, the author has asked such questions as: How and where do you search for photographers? What other qualities should a photographer possess besides just photographic skills? What makes you decide (not) to hire a certain photographer? Important issues such as payment rates, schooling, and specialization are also discussed. The clients are painfully open in their answers. They are amazed at how some photographers completely miss the mark when taking on an assignment. On the other hand, they pepper us with valuable advice about establishing a solid business relationship with them. By listening to the interviewees, you can undoubtedly establish a name for yourself. That is not solely the opinion of the author but of all the interviewees alike.
