Aliens Stole My Baby!: How smart marketers harness the most powerful force in the universe to create massive sales, and how you can use this force to power your business to new heights.

There are hundreds of rules and formulas you can follow to create effective advertising and marketing communication. So many, in fact, that it's impossible to remember them all. But "Aliens Stole My Baby" digs deep and reveals the ONLY thing you need to remember when you have to produce effective online or offline advertising and marketing material. No copywriter has ever explained the process of creating results-generating communication so simply. "Aliens Stole My Baby!" reveals the underlying motive force behind every successful advertisement or or online promotion - the common denominator that Hall describes as the most potent force in the universe - the force that propelled man to moon and is also behind the Mars Rover and pretty much all of Western Civilization's achievements. When harnessed as an advertising and marketing tool it can create huge success for any business that understands and applies it. Although this is a short book, it contains the wisdom of 37 years of experience. Many books on advertising can leave you more confused than before you read them. This book aims to end that confusion. There really only is one thing you need to understand anout advertising and marketing...in any medium.