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    Ad Critique: How to Deconstruct Ads in Order to Build…

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    Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

    By Nancy R. Tag

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    Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
    Download eBook Link updated in 2017
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