In today’s marketplace, getting ahead of the competition can feel like running 200 mph on a hamster wheel. It’s hard to distinguish your brand from the noise of everyone else’s, especially from the top dogs in the industry who’ve been around longer and have the resources to shout louder than everyone else.
Many big brands are also owned by bigger brands, providing them with inexhaustible funds for hiring celebrities, promoting on every possible medium, and pulling big PR stunts. Even so, small and medium sized businesses have plenty of ways to carve out their own niche in the market.
This is because these businesses tend to have something bigger companies don’t have: a more selectively targeted audience. Smaller and medium sized businesses also have better opportunities to build a rapport with customers and learn who they are, what they want, and how to get it to them.
This marketing edge helps many small and medium sized businesses to thrive by homing in on their niche and tailoring their marketing plans, products, and services, to meet their specific needs. But how?
In this new book, we aim to answer this question for entrepreneurs looking to make big sales on a small budget.
Many big brands are also owned by bigger brands, providing them with inexhaustible funds for hiring celebrities, promoting on every possible medium, and pulling big PR stunts. Even so, small and medium sized businesses have plenty of ways to carve out their own niche in the market.
This is because these businesses tend to have something bigger companies don’t have: a more selectively targeted audience. Smaller and medium sized businesses also have better opportunities to build a rapport with customers and learn who they are, what they want, and how to get it to them.
This marketing edge helps many small and medium sized businesses to thrive by homing in on their niche and tailoring their marketing plans, products, and services, to meet their specific needs. But how?
In this new book, we aim to answer this question for entrepreneurs looking to make big sales on a small budget.
