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    12 Products in 12 Weeks: Lessons from a Journey of Innovation

    By Andrew Lundquist

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    This is the true Never Settle story of how we launched 12 products in 12 weeks, the lessons we learned through our experiences, and a practical guide for rapid product development using Lean principles. This book walks through the real-world challenges and breakthroughs we had while persevering through a new product launch every week for 12 weeks. It also documents our mistakes and provides easy to follow guidance and ways to apply all the things we learned in your own business or product development adventures. It’s both a practical guide and an entrepreneurial journal filled with epic imagery that will help you remember the lessons it covers.

    As title implies, this is really just a small segment of our ongoing journey–the idea of continual progress is built into our very fabric. We don’t want to miss the surrounding beauty as we travel down this path by being too absorbed with hypothetical destinations in the distance. Every moment and every experience along the way is filled with valuable insight just waiting to be mined. Our hope is that the lessons we learned on this part of our journey will inspire you and help you recognize new ways your can learn from your own business journeys too.

    This book is the culmination of conceiving, building, and deploying 12 technology products in 12 weeks. It is the 12th product–full of the lessons learned from this unconventional Never Settle experiment.

    What Our Readers Are Saying:

    “I love it! I don't think I could disagree with a single word on the page. You need to make this an ebook and sell it on Amazon. The whole 12x12 approach is pretty genius if you can stick it out. The fact that you learn so much so quick and being able to spot blind spots really quickly is super key. Taking your book and applying it to ways I can impact my business amplifies what I knew of Lean previously.”
    Paul Robichaux
    Founder & CEO MyDermPortal.com
    Download eBook Link updated in 2017
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