Social Media Management is book number 9 of the 26-Week Digital Marketing Plan. Obviously it is important to get your brand registered on the different social sites so I will be discussing Facebook, Twitter and other big networks like LinkedIn, Google + and Pinterest.
It is important to register your brand out there as quickly as possible so no other similar business jumps ahead of you and registers under your brand first.
You need to know which the best networks are! While most businesses need to be primarily on Facebook and Twitter, these might not work the best for you. So, we will go through several options available.
I will show you a great service that allows you to check if your brand has already been registered on different social networks. This service has many uses which I will discuss later.
I will also show you how to design your social media profile so you stand out most from your competition. This is increasingly important now that these online platforms are so crowded.
You will also need to have a think about your strategy for interactions as well as getting likes, or follows on Twitter. There are some good examples of this later in the book and how you can follow them.
While there are loads of strategies for doing this, we will discuss in detail how important it is to be consistent and for people to know what to expect from you. This is imperative if you want people to recommend you to their friends.
I also have some good tips on how to search for people worth following on Twitter and Facebook. I will also explain how to interact in the right way to attract your own followers and likes for your page.
I will introduce you to a great range of different tools that can help you to manage all these accounts from one place.
Most of all I am going to show you some things you should do yourself, and some ways to effectively outsource aspects of your social media management.
It is important to register your brand out there as quickly as possible so no other similar business jumps ahead of you and registers under your brand first.
You need to know which the best networks are! While most businesses need to be primarily on Facebook and Twitter, these might not work the best for you. So, we will go through several options available.
I will show you a great service that allows you to check if your brand has already been registered on different social networks. This service has many uses which I will discuss later.
I will also show you how to design your social media profile so you stand out most from your competition. This is increasingly important now that these online platforms are so crowded.
You will also need to have a think about your strategy for interactions as well as getting likes, or follows on Twitter. There are some good examples of this later in the book and how you can follow them.
While there are loads of strategies for doing this, we will discuss in detail how important it is to be consistent and for people to know what to expect from you. This is imperative if you want people to recommend you to their friends.
I also have some good tips on how to search for people worth following on Twitter and Facebook. I will also explain how to interact in the right way to attract your own followers and likes for your page.
I will introduce you to a great range of different tools that can help you to manage all these accounts from one place.
Most of all I am going to show you some things you should do yourself, and some ways to effectively outsource aspects of your social media management.