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    Content Traffic Attraction: Stop Chasing, Start Attracting

    By Matt Lloyds

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    A Paradigm Shift in Traffic "Generation" That's the usual term we say when talking about traffic, like it has to be "generated" in some sort of traffic generating machine.

    Obviously we know better. We understand that traffic comes from people browsing the web, but we don't work that way. With think and work from like this:

    1. Build a website and write content that "Google" will like.
    2. Do on-page SEO.
    3. Build backlinks, do social media, hope to bring my site to page 1 of Google.

    There are variations of it, of course, but most of it all centers around the "stuff" we do to bring traffic to us. We hope to get highly ranked in the search engines so that people will find us.

    But what if we turned everything upside down and flipped it all on its head? What if we instead focused our efforts on attracting traffic to us, instead of chasing it?
    Download eBook Link updated in 2017
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