A Word From The Author:
Dear Car Hunter...
Are you about to buy a car – new or used? Do you have a nagging sense that somehow the friendly, smiling dealership salesman coming over to greet you may be ready to take you for a ride?
And I’m not talking about a test drive.
When you walk into the dealership or forecourt, the salespeople there see big fat pound signs.Their job? To make sure you don’t walk out with cheque book intact.
So pay attention, because I’m going to let you in on how this game is really played.
First off, let me be perfectly clear: I’m a car sales manager directly supervising my dealership sales team. I’ve been doing this close on to 20 years now. And to pat myself on the back, I’m damn good at it - just as I was when I was a car salesman and a dealership Finance Manager before that.
If there’s anyone who knows this business inside and out, it’s me. I’ve been on both sides of the sales fence, and seen every trick, every ruse, every tactic imaginable. I’ve known honest, sincere car salesmen, and then again, all too many who wouldn’t think twice about calling a clunker a golden chariot.
Their entire focus is on getting your signature on the dotted line. After all, their commissions depend on it!
But all this is about to change…
If only you knew a few simple questions to ask - and the right time to ask them.
That’s what makes all the difference in the world. It’s not difficult, but in my experience less than 1 in 200 car buyers know how to play the system.
Did you know there are special methods and tricks of the trade almost every dealership uses in order to close the sale? Subtle uses of power dynamics that can actually make you feel guilty about not buying a car - then and there?
This is what I expose in my book, “Car Sales Uncovered” – along with the actual real life techniques you can put to use – completely changing the situation to your advantage - putting you in charge of the entire transaction!
Here’s just the tip of the information iceberg I’ll be exposing…
-Cashing in the current car! How to get the best price for your used car (page 53)
-Extras Cost! Which add-ons make sense - and which ones to turn down cold (page 97)
-Timing! When is the best time of the day, month and even year to get a killer deal (page 121)
-Talking the Talk! How to speak the language of the sales team – and use it to your advantage (pages 61)
-The Hidden Fact Behind Your Test Drive! What you don’t know can come back and bite you big time. I uncover the dubious tactic some dealers try and play with these special tags. (page 74)
Plus busloads more must know information you’d probably never even considered when looking for a car.
Knowing how the system works is only one part of the equation. The other part is making it work for you.
This is where my experience is going to make your life a whole lot easier, and the entire car buying ordeal as stress and hassle free as possible.
A Word From The Publishers:
"Never Again Feel Ripped Off, Conned or Cheated When Buying Any Car"
Known to be one of the most stressful situations we can find ourselves in today, buying a new or used car is guaranteed to set your heart pounding and your nerves jangling.
The minute we arrive at a car dealership, we just know they’re out to extract as much money as possible from us for a car we know we need but don’t necessarily want to be buying.
Well it doesn’t have to be like that!
Andrew Clarke is one of those people you thought didn’t exist - someone from the motor trade with a conscience.
In this book, you’ll learn his Insider’s Secrets that can save you hundreds, if not thousands of pounds when you come to buy a car. As Andrew says,
“The salesman has always been taught to sell but customers have never been on a course to learn how to buy.”
For more details Visit: www.carsalesuncovered.com
Dear Car Hunter...
Are you about to buy a car – new or used? Do you have a nagging sense that somehow the friendly, smiling dealership salesman coming over to greet you may be ready to take you for a ride?
And I’m not talking about a test drive.
When you walk into the dealership or forecourt, the salespeople there see big fat pound signs.Their job? To make sure you don’t walk out with cheque book intact.
So pay attention, because I’m going to let you in on how this game is really played.
First off, let me be perfectly clear: I’m a car sales manager directly supervising my dealership sales team. I’ve been doing this close on to 20 years now. And to pat myself on the back, I’m damn good at it - just as I was when I was a car salesman and a dealership Finance Manager before that.
If there’s anyone who knows this business inside and out, it’s me. I’ve been on both sides of the sales fence, and seen every trick, every ruse, every tactic imaginable. I’ve known honest, sincere car salesmen, and then again, all too many who wouldn’t think twice about calling a clunker a golden chariot.
Their entire focus is on getting your signature on the dotted line. After all, their commissions depend on it!
But all this is about to change…
If only you knew a few simple questions to ask - and the right time to ask them.
That’s what makes all the difference in the world. It’s not difficult, but in my experience less than 1 in 200 car buyers know how to play the system.
Did you know there are special methods and tricks of the trade almost every dealership uses in order to close the sale? Subtle uses of power dynamics that can actually make you feel guilty about not buying a car - then and there?
This is what I expose in my book, “Car Sales Uncovered” – along with the actual real life techniques you can put to use – completely changing the situation to your advantage - putting you in charge of the entire transaction!
Here’s just the tip of the information iceberg I’ll be exposing…
-Cashing in the current car! How to get the best price for your used car (page 53)
-Extras Cost! Which add-ons make sense - and which ones to turn down cold (page 97)
-Timing! When is the best time of the day, month and even year to get a killer deal (page 121)
-Talking the Talk! How to speak the language of the sales team – and use it to your advantage (pages 61)
-The Hidden Fact Behind Your Test Drive! What you don’t know can come back and bite you big time. I uncover the dubious tactic some dealers try and play with these special tags. (page 74)
Plus busloads more must know information you’d probably never even considered when looking for a car.
Knowing how the system works is only one part of the equation. The other part is making it work for you.
This is where my experience is going to make your life a whole lot easier, and the entire car buying ordeal as stress and hassle free as possible.
A Word From The Publishers:
"Never Again Feel Ripped Off, Conned or Cheated When Buying Any Car"
Known to be one of the most stressful situations we can find ourselves in today, buying a new or used car is guaranteed to set your heart pounding and your nerves jangling.
The minute we arrive at a car dealership, we just know they’re out to extract as much money as possible from us for a car we know we need but don’t necessarily want to be buying.
Well it doesn’t have to be like that!
Andrew Clarke is one of those people you thought didn’t exist - someone from the motor trade with a conscience.
In this book, you’ll learn his Insider’s Secrets that can save you hundreds, if not thousands of pounds when you come to buy a car. As Andrew says,
“The salesman has always been taught to sell but customers have never been on a course to learn how to buy.”
For more details Visit: www.carsalesuncovered.com
