Executives are starting to recognize that what works in one country does not always work in another country regardless of brand awareness or soundness of customer relationship programs. Each firm needs to fully understand local market needs and then develop a program that addresses those needs. It is fine to borrow from the original program but a MNC can only be successful if its key account management program is also truly local. This book provides a high level analysis of what needs to be done to be successful as a global enterprise.
The book's author, Jay Dwivedi, is a vice president at eCreativa and he has built the company into a highly profitable enterprise. Previously he was a management consultant with CRA International (at their Boston office) and Kline & Company (in Little Falls, New Jersey), working with Fortune 500 companies and helping them formulate strategies for their advanced materials (plastics, packaging, chemicals, metals, batteries, etc.) businesses.
After receiving his MBA from the International University of Japan in 1994, his past stints include Sealed Air Corporation in Danbury, Connecticut, and then he headed the technology group at their operations in Japan, holding responsibilities for both Japanese and South Korean operations.
He lives in the Boston area with his wife Lorena.
The book's author, Jay Dwivedi, is a vice president at eCreativa and he has built the company into a highly profitable enterprise. Previously he was a management consultant with CRA International (at their Boston office) and Kline & Company (in Little Falls, New Jersey), working with Fortune 500 companies and helping them formulate strategies for their advanced materials (plastics, packaging, chemicals, metals, batteries, etc.) businesses.
After receiving his MBA from the International University of Japan in 1994, his past stints include Sealed Air Corporation in Danbury, Connecticut, and then he headed the technology group at their operations in Japan, holding responsibilities for both Japanese and South Korean operations.
He lives in the Boston area with his wife Lorena.
