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    6 STEPS TO SUCCESSFUL MAGAZINE PUBLISHING: How I Sold 4,000 Magazine Articles & How You Can, Too!

    By Carolyn Tomlin

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    Section 1
    “Knowing the Magazine; Knowing the Audience”
    One mistake that new writers make is a failure to understand the specific magazine they plan to submit articles. With the thousands of magazines on the market, each one is different. Otherwise, there is no reason for its existence.
    Another reason for rejection is the writer has not identified the reader or audience. Flip though the pages. Look at the photos of people. Are they teens, young parents or senior adults? Glance at the advertisements. Are they promoting items for men, women, babies or pets?



    Section 2
    “Generating Article Ideas”
    How does a writer come up with ideas? Writing about what you know; writing about what you want to know is another way. Writers have a comfort zone. This means the different areas you feel comfortable writing, such as hobbies, travel, family, and others. However, I’ve discovered that when I write about things I don’t know about, I’m educating myself! The reward: an interesting life!

    Section 3
    “Networking with Editors”
    Developing a positive relationship with editors is vital to writing article after article for magazines. Always remain professional and strive to be part of the team. When an editor leaves one magazine and goes to another—stay connected. By following these techniques, you can also write for several magazines within the same company and expand your sales.

    Section 4
    “Writing a Letter of Introduction & a Query Letter”
    Your first means of contact with an editor should be the letter of introduction (trade magazines) or the query letter. This book explains the basic format for each, provides practice, and shows the difference between a query letter that is accepted and one that is rejected.


    Section 5
    “Outlining and Submitting Your Article”
    When writing an article, begin with a plan—or an outline. Who will you interview? Did you find current data on the topic? Will you use sidebars? Bullets? Is your article in a similar format as those in the magazine?
    When is it time to let it go and hit “Send?”

    Section 6
    “Waiting for the Contract and the Check in the Mail”
    Hopefully, you’ll receive a contract detailing the word count, deadline, rights offered and payment. But what if the article query is rejected? This section offers advice on your next step and how to place the article with another publisher.
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