For authors looking to build their brand and promote their books, two words are repeated time and again: social media. Good advice… but where do you start? Which network is best for your book? How do you find readers - and then get them interested? How many books should you expect to sell?
New media expert, Chris McCrudden, answers all this and more. Social media is a tool, just like any other in an author's arsenal. It's impact can be significant, but it needs to be put to use in the right way. 'Digital and Social Media for Authors' is a highly practical guide to everything you need to know to launch your social profile, or make the most of the one you already have. Full of advice from what to do (and what to avoid doing) to how to join your social strategy to your broader digital promotion, including your author website and email marketing, this 60-Minute Masterclass will enable you find your new readers and make the most of the opportunities to connect with them.
‘Digital and Social Media for Authors’ covers:
+ Identifying the right social networks for you and your books
+ Building your audience
+ Getting people to engage with what you have to say
+ Creating your author website
+ Connecting everything together for a strategy that sells books
60-Minute Masterclasses are expert ebooks that help you do more with your creative writing, journalism and entrepreneurship. Locking on to the stuff that you actually need to know, each title is a precise, practical pointer on the matters that matter most.
New media expert, Chris McCrudden, answers all this and more. Social media is a tool, just like any other in an author's arsenal. It's impact can be significant, but it needs to be put to use in the right way. 'Digital and Social Media for Authors' is a highly practical guide to everything you need to know to launch your social profile, or make the most of the one you already have. Full of advice from what to do (and what to avoid doing) to how to join your social strategy to your broader digital promotion, including your author website and email marketing, this 60-Minute Masterclass will enable you find your new readers and make the most of the opportunities to connect with them.
‘Digital and Social Media for Authors’ covers:
+ Identifying the right social networks for you and your books
+ Building your audience
+ Getting people to engage with what you have to say
+ Creating your author website
+ Connecting everything together for a strategy that sells books
60-Minute Masterclasses are expert ebooks that help you do more with your creative writing, journalism and entrepreneurship. Locking on to the stuff that you actually need to know, each title is a precise, practical pointer on the matters that matter most.
