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    Content Driven Web Marketing: Accelerate Your SEO and Social Media with Content

    By John McDougall

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    Most top websites are popular due to the content, not necessarily the design. There are plenty of popular sites that look bad, but very few cool-looking sites with poor content that ever get recognized.

    Great content can make you a thought leader and increase brand recognition, trust, credibility, customer loyalty, and authenticity.

    When it comes to search engine optimization (SEO), content is and always has been king.Search engine “spiders” need relevant, fresh content to chew on if a website is going to rank highly with the search engines. Social media is just a mirage if it’s not based on quality content, and public relations (PR) that doesn’t tell a story or share a trending topic is not worth anyone’s time to read. So get on board the content marketing train and customers will be pulled to you instead of you always pushing stuff on them.
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