Usability and SEO are often seen as different expertises. However, a fast website that offers a great user experience (UX) can boost your SEO. In this book the authors define UX, conversion and SEO, and explain how they're interrelated. You’ll learn how to improve the usability of your site to make it rank well!
The authors provide insight into common usability issues of websites and give tips on how to improve clarity, calls-to-action, menus and readability of your site. They'll help you analyze pages that are specifically important for usability, conversion and SEO: like your landing pages, checkout pages and forms. As the importance of mobile usability still increases, one section is fully dedicated to improving the UX of your site on mobile devices. Furthermore you'll learn how to set up A-B test to measure the effects of changes you make.
After reading this book you'll know how to create a website that's easy and intuitive to use. This should be part of your SEO strategy. Together with great, well structured content, a decent technical setup and a good social media strategy this is your recipe for success. That's what holistic SEO is about!
The authors provide insight into common usability issues of websites and give tips on how to improve clarity, calls-to-action, menus and readability of your site. They'll help you analyze pages that are specifically important for usability, conversion and SEO: like your landing pages, checkout pages and forms. As the importance of mobile usability still increases, one section is fully dedicated to improving the UX of your site on mobile devices. Furthermore you'll learn how to set up A-B test to measure the effects of changes you make.
After reading this book you'll know how to create a website that's easy and intuitive to use. This should be part of your SEO strategy. Together with great, well structured content, a decent technical setup and a good social media strategy this is your recipe for success. That's what holistic SEO is about!
