Managing websites is a tricky business! Learn how to manage the life cycle of your website – from strategy to planning, building, maintaining and evaluating it. Websites are not one-off projects, but grow and change with you and your business. In Living Websites, Steven Smith explains in jargon-free language, how you can successfully apply the life cycle concept to manage and improve the return on investment in your website.
The book is now 12 years old and still being used by digital consultants because the principle concept of ‘living websites’ and the four critical strategic success factors – capacity, integration, culture and imagination – are timeless. Just as business planning principles really don’t change much over time, nor do the strategic and management principles of websites.
Smith clearly outlines each stage in the website life cycle with practical advice and checklists to work through. As well as numerous examples of home pages and websites to visit, there are hints and tips on everything from dealing with the web culture in your organisation to promoting your site, to selecting a web developer, resulting in a unique and accessible approach to developing and managing your website.
Suitable for those who are starting out, as well as experienced web practitioners who wish to look a their website and web strategy in new and exciting ways, this book covers:
- the Internet, the Web and how they work
- what you should expect from a good website
- your website's life cycle and how to manage it
- content, databases and e-commerce
- effective graphic, instructional and navigation design
- promoting your site
- documenting your requirements and hiring the right web developer
- building and testing the site
- day-to-day maintenance
- how to empower the users of your website
- evaluating and finding ways to improve.
More information: http://www.unitedfocus.com.au/livingwebsites/inside.html
The book is now 12 years old and still being used by digital consultants because the principle concept of ‘living websites’ and the four critical strategic success factors – capacity, integration, culture and imagination – are timeless. Just as business planning principles really don’t change much over time, nor do the strategic and management principles of websites.
Smith clearly outlines each stage in the website life cycle with practical advice and checklists to work through. As well as numerous examples of home pages and websites to visit, there are hints and tips on everything from dealing with the web culture in your organisation to promoting your site, to selecting a web developer, resulting in a unique and accessible approach to developing and managing your website.
Suitable for those who are starting out, as well as experienced web practitioners who wish to look a their website and web strategy in new and exciting ways, this book covers:
- the Internet, the Web and how they work
- what you should expect from a good website
- your website's life cycle and how to manage it
- content, databases and e-commerce
- effective graphic, instructional and navigation design
- promoting your site
- documenting your requirements and hiring the right web developer
- building and testing the site
- day-to-day maintenance
- how to empower the users of your website
- evaluating and finding ways to improve.
More information: http://www.unitedfocus.com.au/livingwebsites/inside.html
