This is a short but very effective and insightful book that teaches you a number of ways in which you can get publicity and media coverage for your business, start-up or a book. The book looks at publicity from two very different perspectives. While there are a number of actionable ideas and tactics that you can begin implementing starting today, the book also focuses on high level long-term strategies for how you can use publicity to be recognized as an expert in your business area.
ACTIONABLE STRATEGIES TO GET PUBLICITY
The book starts with 12 practical and actionable strategies for how you can begin getting publicity and media coverage for your business starting today. These 12 strategies to get media coverage pack a real punch. They are actionable and accessible for most businesses. I have used most of the strategies I discuss with success in my business Problemio.com and I know that they can work because I recommend them based on my own practical experience implementing these ideas.
Some of the 12 strategies to get you media coverage include how to get on the radio (Internet and regular radio), how to get press coverage from blogs and magazines, how to network with journalists and bloggers, and much more. While I mostly discuss free strategies, I also discuss some of the pros and cons of a few paid strategies.
After the 12 strategies for getting publicity are presented, this book gives another way to look at how to get publicity. And that is by establishing your own publicity channels and using that to gain favors, do great business networking, and grow your own authority.
PUBLICITY CAN HELP YOU BUILD TRUST BY PORTRAYING YOU AS AN EXPERT IN YOUR FIELD
In addition to the specific tactics, this book also discusses some high-level ideas for how you can leverage publicity to help you be seen as an expert in your field.
When you do social media marketing or just want to have more credibility and trust, one of the greatest strategies is to make sure that you are seen as an expert in your business niche. Once you establish yourself as an expert, people trust you more readily. Once people trust you, they are more likely to purchase things from you. Without trust, no one buys anything. And you can gain that trust by using publicity to be perceived as an expert in your business niche.
ESTABLISH YOUR OWN MEDIA CHANNELS
If you can grow a blog, YouTube channel, podcast, or any other property to a large scale, you will be able to give publicity to others. Once you are able to give people publicity, you can invite whoever you want to network with, and establish business relationships with them. Being seen next to those people will help you be seen as an expert by association with people who are already established experts.
The book has much more detail on these issues. Go ahead and get the book, learn how to get publicity, and begin implementing the strategies today!
ACTIONABLE STRATEGIES TO GET PUBLICITY
The book starts with 12 practical and actionable strategies for how you can begin getting publicity and media coverage for your business starting today. These 12 strategies to get media coverage pack a real punch. They are actionable and accessible for most businesses. I have used most of the strategies I discuss with success in my business Problemio.com and I know that they can work because I recommend them based on my own practical experience implementing these ideas.
Some of the 12 strategies to get you media coverage include how to get on the radio (Internet and regular radio), how to get press coverage from blogs and magazines, how to network with journalists and bloggers, and much more. While I mostly discuss free strategies, I also discuss some of the pros and cons of a few paid strategies.
After the 12 strategies for getting publicity are presented, this book gives another way to look at how to get publicity. And that is by establishing your own publicity channels and using that to gain favors, do great business networking, and grow your own authority.
PUBLICITY CAN HELP YOU BUILD TRUST BY PORTRAYING YOU AS AN EXPERT IN YOUR FIELD
In addition to the specific tactics, this book also discusses some high-level ideas for how you can leverage publicity to help you be seen as an expert in your field.
When you do social media marketing or just want to have more credibility and trust, one of the greatest strategies is to make sure that you are seen as an expert in your business niche. Once you establish yourself as an expert, people trust you more readily. Once people trust you, they are more likely to purchase things from you. Without trust, no one buys anything. And you can gain that trust by using publicity to be perceived as an expert in your business niche.
ESTABLISH YOUR OWN MEDIA CHANNELS
If you can grow a blog, YouTube channel, podcast, or any other property to a large scale, you will be able to give publicity to others. Once you are able to give people publicity, you can invite whoever you want to network with, and establish business relationships with them. Being seen next to those people will help you be seen as an expert by association with people who are already established experts.
The book has much more detail on these issues. Go ahead and get the book, learn how to get publicity, and begin implementing the strategies today!
