Do you own or manage a website, or are you responsible for growing online sales, leads, or engagement? "Content Marketing: Recycling & Reuse" will show you how to recycle existing content to attract and engage new customers. It's not just a matter of republishing old articles, case studies, and blog posts. For just 99 cents, author Derek Slater will give you a crash course that shows how clever repackaging and new combinations of old favorites can attract readers and new customers. Besides describing a strategic approach to content recycling and reuse, Slater includes dozens of examples from well-known websites and niche industries.
"Recycling" has negative connotations in mass media. For instance, who wants to re-read old news? But certain types of content are suited to recycling and reuse. A content marketing strategy that integrates recycled content can breathe new life into information that has resonated with readers and customers in the past. New readers -- and new customers -- can derive value from this content, even if it's years old.
In addition to selecting suitable evergreen content, content marketers have to consider the format(s) that will be used to resurface the content. Slater describes eight ways in which content can be repackaged, ranging from "best of" link lists to content reborn in a new format, such as a video or ebook.
This short guide is for content marketers, bloggers, journalists, e-commerce managers, inbound marketers, social media managers, and SEO specialists. For less than one dollar, you'll learn how existing content can bring thousands of new readers -- and potential customers -- to your website. Buy it today!
"Recycling" has negative connotations in mass media. For instance, who wants to re-read old news? But certain types of content are suited to recycling and reuse. A content marketing strategy that integrates recycled content can breathe new life into information that has resonated with readers and customers in the past. New readers -- and new customers -- can derive value from this content, even if it's years old.
In addition to selecting suitable evergreen content, content marketers have to consider the format(s) that will be used to resurface the content. Slater describes eight ways in which content can be repackaged, ranging from "best of" link lists to content reborn in a new format, such as a video or ebook.
This short guide is for content marketers, bloggers, journalists, e-commerce managers, inbound marketers, social media managers, and SEO specialists. For less than one dollar, you'll learn how existing content can bring thousands of new readers -- and potential customers -- to your website. Buy it today!
