Win more sales and increase your customer engagement with proven email marketing strategies.
•Are you struggling to improve your customer engagement from email, such as open rate and click through rate?
•Do you find that you’re sending similar emails every day, with no formal email marketing strategy or marketing calendar?
•Would you like to become a data expert so you can optimize your email marketing strategy by thinking critically about the email and web metrics?
•Do you want your customers to be excited when they see your email?
If any of these apply then this book is for you!
There are hundreds of books available on email marketing. Why is this book different?
This is a book that focuses on how to think strategically about email marketing. By understanding both your customer and the data, you can craft a winning email strategy that you’ll be able to enhance and optimize over time.
The Introduction to Email Marketing and Strategy guide will give you the blueprint to building a successful email marketing strategy that will dramatically improve your customer engagement, and ultimately your sales. After you read this email marketing guide, you will be able to:
•Build effective email marketing strategy with my step-by-step blueprint.
•Write highly engaging emails with the 6 principles for crafting a great email, with examples.
•Understand basic email marketing concepts with our definitions and examples.
•Understand email and web metrics, such as open rate, click through rate, unsubscribe rate, conversion rate, and many more.
•Intelligently analyze email and web analytics using my proven framework so that you can apply them in practice and continually optimize your email marketing strategy.
If your open and click through rates are declining, then you might be losing your customers. I don’t want you to make that mistake. This guide covers the pitfalls to avoid so that you continually grow your engagement.
YOU WILL ALSO GET:
•Comparable industry metrics for email marketing, so you can understand what successful metrics look like.
•A summary of what types of emails your competitors are doing, broken out by industry.
GUIDE DETAILS:
•More than 250 email marketing and web analytics tips
•Compiled from strategies I’ve used with Fortune 1,000 companies, start-ups and small businesses
Take action today and download this book.
