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    Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible

    By Gregory Diehl

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    About

    Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business
    Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?

    With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

    Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.
    In Brand Identity Breakthrough, you will learn…

    •How to incorporate a unique selling proposition into your branding
    •The best methods for selling products to customers as a small business
    •How to use business storytelling to sell products in both physical and online marketplaces


    Table of Contents

    Section I: Why Identity Matters
    Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
    Chapter 2: When Good Ideas Fail
    Chapter 3: Why Entrepreneurs Fail to See Their Own Value
    Chapter 4: Why Others Fail to See Your Value

    Section II: Creating Your Brand Identity
    Chapter 5: Uncovering Your Core Values
    Chapter 6: Developing a Unique Selling Proposition
    Chapter 7: Crafting Your Personality Profile
    Chapter 8: Knowing Your Target Audience

    Section III: Telling Your Story to the World
    Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)
    Chapter 10: How to Speak with Clarity, Authority, & Authenticity
    Chapter 11: How to Display Your Character Through Writing
    Chapter 12: How to Educate Your Audience About Your Brand Identity

    Section IV: Brand Identity Case Studies
    Case Study #1: From Consultant to Concierge with Productized Services
    Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
    Case Study #3: Turning a Charitable Project into a Profitable Movement
    Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
    Case Study #5: Embracing Personality in a Technical Niche

    Section V: Resources for Prospective Entrepreneurs
    Appendix 1: Entrepreneurial Terms Defined
    Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
    Appendix 3: Making Money Online
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