This is still the #1 book on amazon when you search on "recession" or "recession marketing".
This is the second edition of this outstandingly-rated recession strategy book. Newly updated with 2008 and 2009 case-studies, with 60% more pages and better readability.
You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets.
There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.
5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "I loved this book!" "Very practical ...Neat stuff, timely advice."
Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Available also on Kindle and Mobipocket.
Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."
This is the second edition of this outstandingly-rated recession strategy book. Newly updated with 2008 and 2009 case-studies, with 60% more pages and better readability.
You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets.
There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.
5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "I loved this book!" "Very practical ...Neat stuff, timely advice."
Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Available also on Kindle and Mobipocket.
Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."
