In the business world, nothing can hinder the success of an integrated marketing campaign (and your ability to claim the high ground) faster than an unseasoned marketing campaign manager. So, what exactly is the role of the campaign manager, and what is the profile of the most effective campaign managers? This mini-guidebook answers these questions and provides helpful tips that can accelerate the integrated marketing campaign development process, navigate internal politics, and produce better marketing results.
This guidebook includes job descriptions, how to handle the most common objections to incorporating this role within a marketing organization, and how the novice campaign manager can make immediate progress.
This guidebook includes job descriptions, how to handle the most common objections to incorporating this role within a marketing organization, and how the novice campaign manager can make immediate progress.
