Why does business networking prove to be so unfruitful for so many people no matter how hard they work?
What is currently preventing the people you know from coming forward with new introductions?
What should you do if you need to increase your network and gain new leads from a standing start?
Why is it that your best business leads often come via people you already know well?
What simple process can you apply to effortlessly enhance your appeal and credibility?
How will things be different when you have a sure-fire system for attracting more new business than you can handle?
How much more fun can you have when you develop a networking strategy that works?
What steps can you take, right now, to turbo-boost your networking effectiveness?
Once you read this essential networking field guide you will have the answers to all these questions and much more.
Richard White, The Accidental Salesman®, shares a wealth of field-tested experience, tips, techniques and strategies to enable even the most reluctant networker, to become a comfortable and confident professional.
Whether you’re an experienced business networker or just getting started, you can massively improve your results and enjoy doing it. This book shows you how.
This book is for…
Entrepreneurs with no sales background
Consultants, Coaches and Trainers
Professionals like Bankers, Accountants, Lawyers, Architects and Engineers
Freelancers and Career-Minded Jobseekers
Franchise Owners and Network Marketers
Sales People, Marketers and Authors, Professional Speakers and Experts
Anyone with ‘Business Development’ in their job description
Inside you will learn how to…
Always have an appealing answer when asked, ‘What do you do?’
Hone your ‘elevator pitch’ and gain a razor sharp edge over your competitors
Win powerful referrals into large organisations
Save time by becoming a more efficient networker
Persuade influential people to help you
Massively increase new business without cold calling
Get people to enthusiastically recommend you to their friends and contacts
"The strategies outlined in this book are invaluable along the path to developing a stream of regular referrals"
Dr Ivan Misner, NY Times Bestselling Author and Founder of BNI and Referral Institute
"A must read! The Networking Survival Guide is packed
with advice and some useful exercises to perfect your skills."
Warren Cass, Chief Executive Business Scene
"The Networking Survival Guide gives practical help on how to craft stories of the value you provide to your clients."
Dave Clarke, CEO NRG Networks
"This book provides a valuable resource to survive not only in theoffline world but in the online world too."
Thomas Power, Chairman Ecademy.com
"A practical and easy-to-read guide to winning more business
by networking."
Mike Southon, Financial
Richard White is a sales coach and trainer for small and medium sized technology companies. He specialises in enabling clients win more business from large companies through effective networking. Richard is a sought after speaker on the subject areas of business networking and sales communication.
Richard holds an MBA from Cranfield School of Management where he specialised in the marketing ofservices. He worked as a business intelligence consultant for over 10 years working for Oracle before going on to build a successful consulting practice for an Oracle partner.
Richard is a Master NLP Coach and Master NLP Practitioner and is skilled in helping technically minded people feel more comfortable about sales. He is known as The Accidental Salesman® and is the founder of TheAccidentalSalesm.com.
