Fifty essential marketing tips for anyone running, or thinking of starting up, an online retail business, from the founder of www.princeprincesspetwear.co.uk and www.accessoriespalace.co.uk.
Includes advice on How to 'Go Mobile' on a budget, Developing a Marketing Plan, Cross Selling and Up-Selling successfully, be one step ahead of competitors. and convincing prospective shoppers your website is secure and trustworthy.
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