Majoring in marketing for my Bachelors in Business administration and later working as a marketer, I always wanted to have a mutually exclusive and collectively exhaustive list that would help me in my thinking regarding various marketing activities. So, I took the essentials of my years in academia and in the field, then condensed it into short, to the point yet comprehensive checklists for marketing plans, marketing campaigns, pricing strategies, customer service plans and other essential tools for marketing practice.
This is a book I wished I had every time I needed to quickly and effectively think of all the marketing options I had in a marketing situation and then decide which marketing strategy I should choose. Now I hope to help you, through this book, by supporting your brainstorming sessions, marketing program designs, and marketing strategies.
As part of the “To The Point Books” brand, this book:
• Assumes that the reader already knows (or can quickly find) definitions and meanings for common marketing vocabulary.
• Provides important consideration points in a comprehensive list, outline or checklist format.
This is a book I wished I had every time I needed to quickly and effectively think of all the marketing options I had in a marketing situation and then decide which marketing strategy I should choose. Now I hope to help you, through this book, by supporting your brainstorming sessions, marketing program designs, and marketing strategies.
As part of the “To The Point Books” brand, this book:
• Assumes that the reader already knows (or can quickly find) definitions and meanings for common marketing vocabulary.
• Provides important consideration points in a comprehensive list, outline or checklist format.
