Marketing Lessons From A Living Legend

Marketing Lessons From a Living Legend is a 5 - volume compilation of more than five decades of unparalleled experience and marketing knowledge from a preeminent master practitioner. Presented as a college-level course, this unprecedented collection contains the most comprehensive insights on the art of marketing ever gathered, and covers every aspect of marketing management and strategy a student or beginning marketer needs to know. The course is comprised of 30 Lessons broken down into 5 parts: Marketing: What it is Really About; Marketing: How it Should be Practiced: The Role of Marketing Planning; Addressing the Basic Functions of Marketing from a Practitioner's Perspective; Impersonal Marketing Communications; and Auxiliary Functions of Marketing. Easy to read and anecdotal in style this 30 lesson course gives you all the key concepts and tools you need to land a job, bolster your business or advance your career in marketing.