End the shame and the frustration that you have when trying to write emotionally packed headlines for your advertisements.
People buy based on their emotions, and then justify it with logic. But what emotions are triggers that causes a purchase? And how do you write an advertisement that is sure to trigger these emotions?
With "Emotional Copywriting Revealed," you'll discover the 10 key emotional triggers that drive customers to take action and buy your products.
Each of the 10 emotions are completely dissected, by showing you what happens in the mind of your customer when these emotions are brought to the surface, and what actions they causes the person to take. Following that, you'll be shown exactly how to trigger them in the mind of your prospect, and what you can expect them to do next. You'll even see examples of famous headlines that triggered these emotions, so that you can copy them for your own advertisements.
The ten emotions are classified in a number of ways to make it easy to start writing your next advertisement campaign. First, they are classified as to which path the emotions causes your prospects to take: to move toward something better, or to flee from something worse. Then they are ranked by how long they last in the mind, which is the first indicator as to how much power they have. Finally, they are ranked by how forceful they are in getting quick action. Why? Because it is important to choose the correct emotion to elicit in your customer, or you may end up causing the worst selling emotion of all; and then you'll lose the sale.
Also included in "Emotional Copywriting Revealed" are the two top-secret rules for using humor in your advertisements. If you violate these rules, you'll have wasted your time and money creating the advertisement. But if you follow the guidelines, you're ad will not only be remembered, but it will cause a viral reaction as buyers tell others about your humorous advertisement. And most importantly, it will cause them to flock to your doorstep and buy what you're selling.
Finally, you'll get the step-by-step formula for creating headlines of your own, which combined multiple emotions together for a logarithmic effect on effectiveness. You'll go from a "good ad," to an ad that will be copied by others because it works to well.
Emotional Copywriting Revealed is a "game-changer" because it simplifies the process of writing advertisements to the core elements that are important. You can't go wrong when you build on a solid foundation of emotional triggers.
People buy based on their emotions, and then justify it with logic. But what emotions are triggers that causes a purchase? And how do you write an advertisement that is sure to trigger these emotions?
With "Emotional Copywriting Revealed," you'll discover the 10 key emotional triggers that drive customers to take action and buy your products.
Each of the 10 emotions are completely dissected, by showing you what happens in the mind of your customer when these emotions are brought to the surface, and what actions they causes the person to take. Following that, you'll be shown exactly how to trigger them in the mind of your prospect, and what you can expect them to do next. You'll even see examples of famous headlines that triggered these emotions, so that you can copy them for your own advertisements.
The ten emotions are classified in a number of ways to make it easy to start writing your next advertisement campaign. First, they are classified as to which path the emotions causes your prospects to take: to move toward something better, or to flee from something worse. Then they are ranked by how long they last in the mind, which is the first indicator as to how much power they have. Finally, they are ranked by how forceful they are in getting quick action. Why? Because it is important to choose the correct emotion to elicit in your customer, or you may end up causing the worst selling emotion of all; and then you'll lose the sale.
Also included in "Emotional Copywriting Revealed" are the two top-secret rules for using humor in your advertisements. If you violate these rules, you'll have wasted your time and money creating the advertisement. But if you follow the guidelines, you're ad will not only be remembered, but it will cause a viral reaction as buyers tell others about your humorous advertisement. And most importantly, it will cause them to flock to your doorstep and buy what you're selling.
Finally, you'll get the step-by-step formula for creating headlines of your own, which combined multiple emotions together for a logarithmic effect on effectiveness. You'll go from a "good ad," to an ad that will be copied by others because it works to well.
Emotional Copywriting Revealed is a "game-changer" because it simplifies the process of writing advertisements to the core elements that are important. You can't go wrong when you build on a solid foundation of emotional triggers.
