White papers are powerful sales and marketing tools – especially for B2Bs.
White papers educate and persuade busy, high-level decision-makers without being pushy or annoying readers with flashy sales copy.
Many businesses see the value of white papers, but aren’t sure where to start. This e-book is where to start. It gives you the basics to create your own white papers – or to hire the right people to create them for you.
In this book, you will learn:
- What a white paper is and who reads it
- How to create a white paper
- What to do with your white paper once it’s created
White papers provide the information a potential buyer needs to make the decision to buy your offering. Unlike blogs and social media, which are short-lived and require frequent updating, white papers can be used and shared for years – and they can be printed to be handed out at meetings and trade shows. They are versatile and powerful, and B2B buyers expect to receive them when they are considering your high-dollar offerings.
Give your customers the information they want. Empower them to make the right decision – to buy your product or service – by giving them an intriguing and informative white paper.
