Meet Michael Millsap...
If you like Madmen, you’ll love Millsap. He’s been stealing markets for decades, for clients like DHL, Samsung, Panasonic, and Nissan. Now, for the first time in print, he reveals the secret weapons you can use to do the same for your market.
Whether you’re a Fortune 500 company, just starting up, or simply passionate for success, Millsap's experience, with Steal-A-Market case histories, axioms, myth-busters, and his unique seven-question fast-planning process, will help you heist any market - even in broad daylight!
Learn how to spot Million Dollar Steal-A-Market differentiators...
- Why there's no such thing as a too-expensive product
- How to exploit your customer's internal dialog to deliver stunning results
- The best place to get fresh new ideas, without even leaving the building
And why every product has it's own unique Steal-A-Market Differentiator.
Step-by-Step, Millsap walks you through some of the most successful sales promotions and market heists ever, demonstrating how great ideas were discovered, and executed to devastating effect.
'A Genius' - David Ogilvy...
Described as a 'Genius' by the late David Ogilvy, ex-ad man now marketing strategist Millsap demonstrates how to use classic Marketing Strategy and Tactics to hi-jack any market.
- Regardless of what it is you sell or its price.
- Whether it’s a unique or a me-too parity product.
- And irrespective of the number of competitors or the vastness of your market!
