Facebook offers such tools as the Facebook Page, photo, video, events, and other application that enables businesses to connect to their current customer’s base, get more customers, engage with and build relationships with customers. As the largest word-of-mouth network in the world, Facebook is becoming the superhighway of direct marketing and the fastest, the most fun way and the least expensive way to build any business.
Business Marketing with Facebook is an easy to read guide that explains how to use Facebook and Facebook applications to promote any business. Readers will learn how to get customers, create Facebook Pages and custom tabs with Facebook IFrame application, create Facebook Groups, Facebook Places, and use Social Plug-ins to generate more online traffic, and connect to Twitter and YouTube to maximize Facebook results.
The book also contains productivity tools, and more that 100 ways readers can increase business profits and find pleasure in growing their business as more customers come into the business, spend more and buy more often.
Contents
Chapter 1
The Three Most Effective Ways to Grow Any Business and How Facebook Can Drive Such a Growth
A New Way to Look At Your Customer
The Three Ways to Grow Any Business
Building Good Relations with Your Current Customers
Acquire New Customers Through Facebook.
Increase Client Average Spend.
Increase the Frequency of Repeat Purchases per Customer
Design a Web Site That Converts
Leverage Your Staff and Customers
Chapter 2
Login To Facebook and Broadcast Your Business to Thousands of Facebook Users Waiting Just To Hear From You
Sign up To Facebook.
Facebook Business Account
Complete your profile information
Chapter 3
A Tour of Facebook
Chapter 4
Find Friends and Make New Ones
Find Friends
Find Friends with Your E-Mail Contact List
Make More Friends
Edit Friends Link
Create a Friends List and Segment Your Friends
Chapter 5
Learn How to Use Photos, Videos, Notes and Events Application To Seduce, Compel and Attract Customers to Your Business
The Power of Facebook Photos
Advertising with Videos
Do a Video Commercial on Facebook
Facebook Events
Facebook Notes
Facebook Links
Like Button
Tagging
Chapter 6
to Use Facebook Groups to Grow Your Business
Facebook Groups
How to Create a Group
How to Grow Your Business with Groups
Chapter 7
Learn How to Create and Promote Your Facebook Page and Get the Most Amazing Breakthrough You Have Ever Wanted For Your Business
Administering Your Facebook Page
Customize Your Facebook Page with Facebook IFrame Application
Static IFrame Tab
Add An Opt-In Form To Your Facebook Page.
Add Polls to Your Fan Page
Create User Names For Your Pages.
Optimize Facebook Page For Search Engines.
How to Promote Facebook Pages
Facebook Insight: Monitoring Your Pages for Performance
Chapter 8
Discover How to Advertise to Any Target Group, In Any Market, In Any Language, Anywhere On the Planet
Advertising on Facebook
Plan Your Facebook Ad
Facebook Ads Resources
Chapter 9
Social Plug-ins That Drive Traffic to Your Website and Facebook Pages Ceaselessly
Social Plug-Ins
Activity Feed
Facebook like Button
Facebook like Box
Live Stream
Facebook Recommendations
Third-party Share and Connect Applications: Socialtwist.
Jconnector from Webscrible.com
Chapter 10
Discover How to Attract More People Than You Can Handle Into Your Business
Facebook Places and Deals
IPhone Users
Facebook Deals
Type of Deals
Loyalty Deals
Friend Deals
Charity Deals
Chapter 11
Connect Facebook to Twitter for Speed and More Customers
Blogs Where You Can Find People to Follow
How to Tweet
Chapter 12
Work with Youtube and market to one billion people
YouTube
Featuring Your Videos on YouTube
Setting Up an Account on YouTube
Creating and Optimizing Your Videos
Upload Formats
YouTube Channel
Create Useful Playlist
Connect Facebook and YouTube
About The Author
A H Mac Best is a freelance writer, business coach and ICT trainer at Rabamarcs Associates in London, UK
Business Marketing with Facebook is an easy to read guide that explains how to use Facebook and Facebook applications to promote any business. Readers will learn how to get customers, create Facebook Pages and custom tabs with Facebook IFrame application, create Facebook Groups, Facebook Places, and use Social Plug-ins to generate more online traffic, and connect to Twitter and YouTube to maximize Facebook results.
The book also contains productivity tools, and more that 100 ways readers can increase business profits and find pleasure in growing their business as more customers come into the business, spend more and buy more often.
Contents
Chapter 1
The Three Most Effective Ways to Grow Any Business and How Facebook Can Drive Such a Growth
A New Way to Look At Your Customer
The Three Ways to Grow Any Business
Building Good Relations with Your Current Customers
Acquire New Customers Through Facebook.
Increase Client Average Spend.
Increase the Frequency of Repeat Purchases per Customer
Design a Web Site That Converts
Leverage Your Staff and Customers
Chapter 2
Login To Facebook and Broadcast Your Business to Thousands of Facebook Users Waiting Just To Hear From You
Sign up To Facebook.
Facebook Business Account
Complete your profile information
Chapter 3
A Tour of Facebook
Chapter 4
Find Friends and Make New Ones
Find Friends
Find Friends with Your E-Mail Contact List
Make More Friends
Edit Friends Link
Create a Friends List and Segment Your Friends
Chapter 5
Learn How to Use Photos, Videos, Notes and Events Application To Seduce, Compel and Attract Customers to Your Business
The Power of Facebook Photos
Advertising with Videos
Do a Video Commercial on Facebook
Facebook Events
Facebook Notes
Facebook Links
Like Button
Tagging
Chapter 6
to Use Facebook Groups to Grow Your Business
Facebook Groups
How to Create a Group
How to Grow Your Business with Groups
Chapter 7
Learn How to Create and Promote Your Facebook Page and Get the Most Amazing Breakthrough You Have Ever Wanted For Your Business
Administering Your Facebook Page
Customize Your Facebook Page with Facebook IFrame Application
Static IFrame Tab
Add An Opt-In Form To Your Facebook Page.
Add Polls to Your Fan Page
Create User Names For Your Pages.
Optimize Facebook Page For Search Engines.
How to Promote Facebook Pages
Facebook Insight: Monitoring Your Pages for Performance
Chapter 8
Discover How to Advertise to Any Target Group, In Any Market, In Any Language, Anywhere On the Planet
Advertising on Facebook
Plan Your Facebook Ad
Facebook Ads Resources
Chapter 9
Social Plug-ins That Drive Traffic to Your Website and Facebook Pages Ceaselessly
Social Plug-Ins
Activity Feed
Facebook like Button
Facebook like Box
Live Stream
Facebook Recommendations
Third-party Share and Connect Applications: Socialtwist.
Jconnector from Webscrible.com
Chapter 10
Discover How to Attract More People Than You Can Handle Into Your Business
Facebook Places and Deals
IPhone Users
Facebook Deals
Type of Deals
Loyalty Deals
Friend Deals
Charity Deals
Chapter 11
Connect Facebook to Twitter for Speed and More Customers
Blogs Where You Can Find People to Follow
How to Tweet
Chapter 12
Work with Youtube and market to one billion people
YouTube
Featuring Your Videos on YouTube
Setting Up an Account on YouTube
Creating and Optimizing Your Videos
Upload Formats
YouTube Channel
Create Useful Playlist
Connect Facebook and YouTube
About The Author
A H Mac Best is a freelance writer, business coach and ICT trainer at Rabamarcs Associates in London, UK
