In this book, you will not find sales scripts or how to overcome objections, there are plenty of other great books that provide solutions to that need. What you will find, is how to build and use a platform of “Authority Positioning” to separate yourself from your competition so that you become the obvious choice.
This book is written in a unique way to immerse yourself in the content through a conversational writing style as if I am speaking right to you. You will also find that you will learn more easily from this book, not only because of the flow of the content, but there is an integrated Authority Selling™ Action Guide which allows you to implement your learning as you go!
Authority Selling™ includes concepts based cutting-edge research by social psychologists and infused with marketing psychology principles of: Authority, Social Proof, Scarcity, Repetition and others. To learn more about these powerful concepts, check out books by Dr. Robert B. Cialdini: “Influence: The Psychology of Persuasion” and “Pre-Suasion: A Revolutionary Way to Influence and Persuade”; Tom Hopkins: “Master the Art of Selling” or John Di Lemme: “17 Highly Guarded Strategies to Close Every Sale Guaranteed PLUS How to Combat the Fear of Closing”
To separate yourself from your competitors you must stand out. This can take on many different forms, but the most effective way is to stand out by being a credible Influence and Authority in your field.
As you read this book I want you to understand the simplicity of the concept of developing your Authority Positioning. This strategy is not meant to make you a national celebrity, but to establish you as the premier brand in your Sphere of Influence and build from there over time.
Based on the NLP concept of Framing, a "Pre-Frame" is a powerful approach that allows you to strategically and subtlety let your target audience know what is going to happen and how they should think about it. When this is done in advance of them connecting with you, whether days or minutes, you are positioned as a credible Authority.
This book is written in a unique way to immerse yourself in the content through a conversational writing style as if I am speaking right to you. You will also find that you will learn more easily from this book, not only because of the flow of the content, but there is an integrated Authority Selling™ Action Guide which allows you to implement your learning as you go!
Authority Selling™ includes concepts based cutting-edge research by social psychologists and infused with marketing psychology principles of: Authority, Social Proof, Scarcity, Repetition and others. To learn more about these powerful concepts, check out books by Dr. Robert B. Cialdini: “Influence: The Psychology of Persuasion” and “Pre-Suasion: A Revolutionary Way to Influence and Persuade”; Tom Hopkins: “Master the Art of Selling” or John Di Lemme: “17 Highly Guarded Strategies to Close Every Sale Guaranteed PLUS How to Combat the Fear of Closing”
To separate yourself from your competitors you must stand out. This can take on many different forms, but the most effective way is to stand out by being a credible Influence and Authority in your field.
As you read this book I want you to understand the simplicity of the concept of developing your Authority Positioning. This strategy is not meant to make you a national celebrity, but to establish you as the premier brand in your Sphere of Influence and build from there over time.
Based on the NLP concept of Framing, a "Pre-Frame" is a powerful approach that allows you to strategically and subtlety let your target audience know what is going to happen and how they should think about it. When this is done in advance of them connecting with you, whether days or minutes, you are positioned as a credible Authority.
