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    SalesForce 2020: Why Top Sales Performers are Looking to the…

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    SalesForce 2020: Why Top Sales Performers are Looking to the Future, Rather than Relying on the Past.

    By Thomas Freese

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    About

    The selling environment has changed dramatically, yet the world of sales training has remained surprisingly stagnant. This phenomenon is about to change in a BIG way with the release of Tom Freese’s new book.

    Sales Force 2020 is the only book of its kind. It is a book about the future of selling. While hindsight may indeed be 20/20, many of the old school sales tactics that have been touted for decades no longer make sense as we rapidly approach the year 2020.

    Might it be time for an upgrade?

    There’s a reason why top performing salespeople continue to excel, while those who are struggling continue to struggle, even though they are all following the same basic sales process. It’s because just identifying the steps of the sales process is no longer a differentiator. Each of your competitors have a sales process in place already, and their process is likely very similar (if not identical) to yours.

    Sellers today are hungry for strategies and techniques that can give them an ‘unfair’ advantage in their respective markets, rather than reverting to much of the outdated logic that has plagued traditional sales approaches for the last 40 years.

    Is this book an indictment of old school sales methods? In a word—Yes. It’s also a proven roadmap for showing salespeople and organizations how to differentiate themselves moving forward.

    SalesForce 2020 is a must-read for anyone responsible for driving revenue in individual sales territories, creating marketing strategies, or managing entire sales teams. Enjoy!
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