The publishing landscape has changed over the last couple of years, and will continue to change in the years to come. We all know the unprecedented number of books that are published every year, and that’s only going to increase as the barriers become almost none existent.
In real terms, authors and writers have to take a business-like approach to marketing and promoting their book(s) to be seen and read.
Whatever approach authors choose to include in their book marketing plan, they have to bear in mind that in this digital era, their readers and potential readers consume content through different formats - the written word, audio and video; so have to create content to reach them in multiple ways. This not only broadens the reach of their book, but gives readers and potential readers an opportunity to engage with them in different ways on their own terms.
I have written this book for fiction and non fiction authors and writers who want to take advantage of the opportunities podcast interviews and technology offer to promote their book. While primarily written for indie and self published authors and writers, traditionally published authors and writers can use this book as well.
This book provides information, knowledge and strategies that can be included in any book marketing plan - it wouldn’t work in isolation. In today’s publishing world, if you are an author or writer, you have to market; and market to your reader as your customer - in different formats.
There’s so much choice available that readers can pick and choose how they spend their money and which author or writer they want to be a fan of. This is an era where authors and writers are pulling people into their tribe - engaging and interacting with them on multiple levels to nurture the relationship. This book is for you if you want to achieve some of that with audio.
In real terms, authors and writers have to take a business-like approach to marketing and promoting their book(s) to be seen and read.
Whatever approach authors choose to include in their book marketing plan, they have to bear in mind that in this digital era, their readers and potential readers consume content through different formats - the written word, audio and video; so have to create content to reach them in multiple ways. This not only broadens the reach of their book, but gives readers and potential readers an opportunity to engage with them in different ways on their own terms.
I have written this book for fiction and non fiction authors and writers who want to take advantage of the opportunities podcast interviews and technology offer to promote their book. While primarily written for indie and self published authors and writers, traditionally published authors and writers can use this book as well.
This book provides information, knowledge and strategies that can be included in any book marketing plan - it wouldn’t work in isolation. In today’s publishing world, if you are an author or writer, you have to market; and market to your reader as your customer - in different formats.
There’s so much choice available that readers can pick and choose how they spend their money and which author or writer they want to be a fan of. This is an era where authors and writers are pulling people into their tribe - engaging and interacting with them on multiple levels to nurture the relationship. This book is for you if you want to achieve some of that with audio.
