This short eBook contains straight talk about marketing (and the lasting impression it leaves behind) that can be applied to most small businesses. These marketing bites are meant to tempt you into digging deeper into whichever marketing medium most resonates with you BUT it’s hard to dig deeper if you’re not fully aware of your choices or even how to approach marketing.
People make purchases, of services or products, for three main reasons: 1) to meet an immediate need, 2) to meet a future, anticipated need, and/or 3) because of a pure want or desire. All marketing efforts should center around at least one of these reasons. If it doesn’t than you’re not connected to those you’re marketing to and your message will fall by the wayside. Time and money spent on your marketing ventures are wasted if the message doesn’t connect.
People make purchases, of services or products, for three main reasons: 1) to meet an immediate need, 2) to meet a future, anticipated need, and/or 3) because of a pure want or desire. All marketing efforts should center around at least one of these reasons. If it doesn’t than you’re not connected to those you’re marketing to and your message will fall by the wayside. Time and money spent on your marketing ventures are wasted if the message doesn’t connect.
