Thinking of booking an exhibition to promote your small business? This book is an absolute must read! A practical, easy to read and encouraging book designed to help you effectively promote your business and get the very best return on your investment.
This hands on guide walks you through the process from start to finish, from picking the right exhibition in the first place and setting SMART goals to creating a stand with wow factor! Seasoned exhibitor Fiona guides you through how she gathered 100 leads at her first exhibition and converted 70% into paying customers and shares with you a process for doing the same.
But it's not all about the day itself, as well as pre event planning the book is packed with plenty of tips for ensuring that you make the most out of your influx of leads - from follow up emails to Key Performance Indicators.
This hands on guide walks you through the process from start to finish, from picking the right exhibition in the first place and setting SMART goals to creating a stand with wow factor! Seasoned exhibitor Fiona guides you through how she gathered 100 leads at her first exhibition and converted 70% into paying customers and shares with you a process for doing the same.
But it's not all about the day itself, as well as pre event planning the book is packed with plenty of tips for ensuring that you make the most out of your influx of leads - from follow up emails to Key Performance Indicators.
