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    Love Is Blind, Greed Is Insatiable: The Classic Case of a China Business Venture

    By Alan Barrell

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    An MBA graduate, originally from China, joined a multi-billion pound sterling British multinational in the late 1990s to assist its senior executives to make multi-million dollar investments in China. He had been involved in the whole decision-making process, consisting of assessing business opportunities and potential partners in China through to establishing and operating a US$ 25 million pharmaceutical joint venture business.

    With vivid accounts of what he had experienced, he reveals that it is human intuition - including the pain and the joy as well as the misery and the hope - that makes up the very fabric of business. In the end, it is a story that shows why business conducted on the basis of partner attraction and for the sole purpose of making money is self-defeating, and why successful business is done not only through people but also for people.
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