"Raise Your Voice: A Cause Manifesto" is a guide to branding a nonprofit, marketing strategy, and competitive positioning for engaged leadership who desire to align their organization's communications through strategy, design, and purpose.
It will help you unite your organization's purpose, character, culture, and voice to create a unique identity your donors and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters.
The principles of The Cause Manifesto will help you lead your organization through four dimensions of culture and communications. Strategic, inspirational communications, relationship building, and visionary principles will empower you and developing leaders around you to communicate with clarity, transform your culture, and through strategic brand storytelling advance your mission more powerfully and effectively.
Every day, meaningful causes and companies are trying be seen, be heard, and understood. The Cause Manifesto will speak to your donor's minds and appeal to their hearts; and inspire your donors and advocates to serve more, give more, and engage more.
This book is for leadership who want to create positive impact and nurture a culture of philanthropy throughout their causes and companies. Executive directors and effective board of directors are changing organizational culture and non profit marketing strategy. Nonprofit professionals learn more powerful ways to communicate impact and outcomes. Development and fundraising professionals find the principles are relevant to nurturing donor relationships.
It will help you unite your organization's purpose, character, culture, and voice to create a unique identity your donors and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters.
The principles of The Cause Manifesto will help you lead your organization through four dimensions of culture and communications. Strategic, inspirational communications, relationship building, and visionary principles will empower you and developing leaders around you to communicate with clarity, transform your culture, and through strategic brand storytelling advance your mission more powerfully and effectively.
Every day, meaningful causes and companies are trying be seen, be heard, and understood. The Cause Manifesto will speak to your donor's minds and appeal to their hearts; and inspire your donors and advocates to serve more, give more, and engage more.
This book is for leadership who want to create positive impact and nurture a culture of philanthropy throughout their causes and companies. Executive directors and effective board of directors are changing organizational culture and non profit marketing strategy. Nonprofit professionals learn more powerful ways to communicate impact and outcomes. Development and fundraising professionals find the principles are relevant to nurturing donor relationships.
