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    It Ain’t What You Give, It’s The Way That You Give It

    By Caroline Fiennes

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    A guide to making charitable donations which get results.

    Some charities achieve much more than others, and some donors are more helpful than others - some ‘help’ actually hinders charities. Wouldn’t you rather that your donations achieved a lot rather than a little? This book shows how to do that, explaining what you need to know and what you need to do.

    Packed with information, insights and examples – plus eclectic tales from Oprah Winfrey, Albert Einstein, Private Eye and Harvard Business Review – it’s invaluable whether you’re giving money, time or anything else, and whether you’re a school-child, a company or a billionaire.

    ‘Great advice: inspiring, entertaining and much-needed’ - James Caan, Dragons' Den panellist

    ‘The Freakonomics of the charity world – but with better cartoons’ – Martin Houghton-Brown, Chief Executive, Missing People

    ‘The book which charities want donors to read’ – BBC Children in Need

    ‘A unique and very clear guide with insight for any donor’ – The Body Shop

    ‘Caroline Fiennes explains how to balance heart and mind for those who are serious about philanthropy. She emphasises with clarity the importance of evidence and economics.’ – Simon Singh, science writer

    ‘Caroline Fiennes is a great source of advice about charitable giving. She’s helped Eurostar become effective very rapidly’ - Eurostar CEO Richard Brown

    ‘Increasingly people see parallels between charity and business, so it's refreshing and valuable that Caroline brings perspectives from elsewhere, including medicine, the military, politics, physics, history, genetics and psychology. Any donor should read it and heed it.’ – Isabel Kelly, International Director

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