Important Definitions to Understand First…
Inbound Marketing: The process of attracting customers to you versus the old-school method of interruption (aka Outbound Marketing). Instead of using mediums like radio, print, TV, direct mailers, etc. — you instead create powerful content and strategies, through the use of blogs and social media, to attract qualified leads to your website and business.
Content Marketing: Very similar to inbound marketing, but the process of using informational blog posts, videos, etc. to teach consumers, thus earning the trust of search engines (SEO) and customers, ultimately resulting in more business and sales.
A Labor of Love
After solid years of writing on The Sales Lion about my journey from pool guy and web dummy to successful inbound marketer, I knew the time had come for me to share every tip, lesson, and powerful experience from this journey—one that can literally help any business/niche experience tremendous success if they’ll just apply these proven principles.
By reading this Book, you will:
•Learn how to dominate your competition through blogging.
•Discover easy strategies to come up with tons of awesome content, quickly and effectively.
•Gain a clear knowledge of how to leverage content and blogging to get huge results from SEO (search engine optimization).
•Find out how to use content as a sales tool to increase margins while decreasing sales cycles.
•Understand how to leverage the power of YouTube and Video for your business.
•Read my thoughts and tips on all things HUBSPOT.
If you’ve been struggling with your business’ online presence and you’re finally ready to embrace this digital age of marketing, this can literally change your life.
Inbound Marketing: The process of attracting customers to you versus the old-school method of interruption (aka Outbound Marketing). Instead of using mediums like radio, print, TV, direct mailers, etc. — you instead create powerful content and strategies, through the use of blogs and social media, to attract qualified leads to your website and business.
Content Marketing: Very similar to inbound marketing, but the process of using informational blog posts, videos, etc. to teach consumers, thus earning the trust of search engines (SEO) and customers, ultimately resulting in more business and sales.
A Labor of Love
After solid years of writing on The Sales Lion about my journey from pool guy and web dummy to successful inbound marketer, I knew the time had come for me to share every tip, lesson, and powerful experience from this journey—one that can literally help any business/niche experience tremendous success if they’ll just apply these proven principles.
By reading this Book, you will:
•Learn how to dominate your competition through blogging.
•Discover easy strategies to come up with tons of awesome content, quickly and effectively.
•Gain a clear knowledge of how to leverage content and blogging to get huge results from SEO (search engine optimization).
•Find out how to use content as a sales tool to increase margins while decreasing sales cycles.
•Understand how to leverage the power of YouTube and Video for your business.
•Read my thoughts and tips on all things HUBSPOT.
If you’ve been struggling with your business’ online presence and you’re finally ready to embrace this digital age of marketing, this can literally change your life.
