Corporate Sustainability & Responsibility (CSR) - incorporating corporate (social) responsibility, sustainable development, business ethics, corporate citizenship, business & society and corporate governance - has become a widely taught subject in business schools and practiced in companies around the world. For the first time, there is a comprehensive e-textbook that introduces students and practitioners to CSR theory and practice, looking at the past, present and future.
The text begins with definitions and drivers of CSR, including the all-important "business case", then traces the evolution of CSR over more than 100 years up to the present day. Next, CSR trends from around the world are examined, including regional and cross-country comparisons. There is a chapter on the 7 steps to implementing CSR, followed by an exploration of CSR leadership and how CSR can be used as a catalyst for change. Finally, 23 case studies are introduced, before concluding on the future of CSR, including CSR 2.0, scenarios and forecasts for the next 10 years.
Throughout the text, there are over 60 sets of discussion questions (nearly 200 questions), which allow teachers, students and practitioners to reflect on the presented content and to discuss, debate and dig deeper into the issues. The text itself is written in a highly readable style, without sacrificing academic rigour (there are over 200 references cited). The result is an inexpensive, accessible and searchable introduction to a management discipline that has become critical to the future of business, written by one of the world's leading authorities on the subject.
The text begins with definitions and drivers of CSR, including the all-important "business case", then traces the evolution of CSR over more than 100 years up to the present day. Next, CSR trends from around the world are examined, including regional and cross-country comparisons. There is a chapter on the 7 steps to implementing CSR, followed by an exploration of CSR leadership and how CSR can be used as a catalyst for change. Finally, 23 case studies are introduced, before concluding on the future of CSR, including CSR 2.0, scenarios and forecasts for the next 10 years.
Throughout the text, there are over 60 sets of discussion questions (nearly 200 questions), which allow teachers, students and practitioners to reflect on the presented content and to discuss, debate and dig deeper into the issues. The text itself is written in a highly readable style, without sacrificing academic rigour (there are over 200 references cited). The result is an inexpensive, accessible and searchable introduction to a management discipline that has become critical to the future of business, written by one of the world's leading authorities on the subject.
