Few business communicators know how to use stories effectively whether it's a formal presentation, a training program or a 1-on-1 pitch.
Those who do can use stories, case studies and examples effectively stand out dramatically against those who don't. Why? Because people love stories. According to neuroscience, people's brains light up as soon as you start to tell a story.
Most presenters need more stories, but either can't think of any to tell or lack the skills to delivery them well. This program shows you:
* where to find or how to create stories
* the do's and don't of using stories in a business or educational setting
* how to apply a 5-part story structure template
* how to match your content to your audience
* how to both show and tell your story
Those who do can use stories, case studies and examples effectively stand out dramatically against those who don't. Why? Because people love stories. According to neuroscience, people's brains light up as soon as you start to tell a story.
Most presenters need more stories, but either can't think of any to tell or lack the skills to delivery them well. This program shows you:
* where to find or how to create stories
* the do's and don't of using stories in a business or educational setting
* how to apply a 5-part story structure template
* how to match your content to your audience
* how to both show and tell your story
