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    Media Relations in Property

    By Graham Norwood

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    Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:



    • the strategic aims and benefits of good media relations

    • promoting good media relations practice throughout your organization

    • an overview of property opportunities across the UK media

    • understanding journalists and what they want

    • do's and don'ts of working with the media

    • developing a media relations plan

    • the costs of media relations programmes.

    Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

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