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    Slogans

    By Mark Burgess

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    A book about what it means to be in control

    Originally written as near-future science fiction in 2005, in the tradition of Isaac Asimov, John Brunner and Ayn Rand, this novel looks increasingly plausible today as a commentary on the effect of social media and technological propaganda forces in modern society.

    It is a few years from now ... and society's addiction to smart mobile communications is beginning to drive a wedge between communities all over the world. Citizens no longer talk to their neighbours, they connect electronically through buddy-lists and address-books, using virtual reality meeting places. Society is dissociating into little more than special interest groups and rival gangs, where institutional government and the rule of law have little meaning.

    Meanwhile, companies large and small analyse `big data' to track thetrajectory of the world, planning out ways to manipulate it to their advantage, and religious organizations imitate the mob to win back their own control. Dumbing down and dropping out---the spoilt and the greedy watch the tumble-drier of commerce process an existence that is going
    nowhere. So much for the knowledge-based economy.

    In this world of overt information, a new arms race for control is gathering pace. In a desperate effort to cement new public loyalties and consolidate fragmenting government power, American media giant PhoxHollywood is tasked to create a carefully crafted computer game to train citizens into compliance. It is free for everyone on the planet
    and it entices people to meet and interact as never before. But the game's moral agenda attracts unwanted attention from the press who claim that it is merely a front for Whitehouse propaganda.

    When a religious group moves to secure its own share of the power, an unlikely constellation of citizens, from around the globe, interested only in their own futures, unwittingly find themselves pulled together by circumstances, and playing a game of their own...
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