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    Digital Marketing: A 1-Hour Crash Course (Quick Glance)

    By Charles Wood

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    Digital Marketing, Search Engine Optimization (SEO), and Pay-per-click (PPC)

    This chapter covers how to maximize the use of digital marketing within your company, in particular as it relates to marketing over search engines. This chapter covers search engine optimization and pay-per-click advertising.

    This chapter was previously known as - Web Marketing, Online Advertising
    Download eBook Link updated in 2017
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