One Million YouTubeViews:: How You Can Have Fun Going Viral Using Strategic Management and a Bit of Dumb Luck
By John Sase
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In this illustrated e-book, we share with the community how we got 1 million views on YouTube (as of May 2016, nearing 2 million). Besides being just plain fun, it is a tool that helps us in our professional lives for the purposes of low-profile marketing and positioning. After I actively managed one of my videos past one million views, I decided to use my experience to demonstrate how YouTube can be an effective vehicle for small businesses and professionals to promote themselves and their firms and for many more of you to have some great fun!
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