The domestic cut-flower business has experienced a renaissance in the pastdecade, thanks in large part to the first edition of The Flower Farmer:An Organic Grower’s Guide to Raising and Selling Cut Flowers, which helped thousands ofsmall growers start successful businesses. This newly expanded and thoroughly revisededition will be equally influential for novices and experienced growers alike.With the cut-flower business growing at record rates, demand is at all-time highs,challenging growers to take advantage of new techniques to prolong the harvest. Newsections include growing in heated greenhouses and unheated hoophouses, the newestcultivars, and the latest research on post-harvest handling. Also updated is the acclaimedresource directory, complete with sources of seeds, plants, and supplies, and expertinformation on organic production under the National Organic Program.For the beginner and backyard gardener, there is an extensive section on the basics—varietyselection, soil preparation, planting, cultivation, harvest, and floral design. For the commercial grower,The Flower Farmer includes information about larger-scale production, plus advice about selling to florists,wholesalers, supermarkets, brides, at farmers markets, and more. Revised profiles of successful growers offerbehind-the-scenes insights into the operations of some of the cutting-edge flower farmers in the country.
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