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    How to Start a Cake Decorating Business at Home – UK

    By Sarah Lewis

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    This book is for anybody starting a cake decorating business at home in the UK.

    How to Start a Cake Decorating Business at Home is a practical guide to the key issues that you will face when you run your business.

    Whether you make wedding cakes or cupcakes, to run a successful business you will need to become confident with advertising, web marketing, contracts, delivery, and food safety, as well as dealing with a range of other issues.

    That’s where this book comes in. The book takes you, step-by-step, through different areas, answering key questions about how to get started - and how to keep going until you run a profitable and thriving business.

    It covers:

    - Writing a business plan
    - Choosing a business name
    - Writing a financial plan
    - Product ranges and pricing structures
    - Developing the identity of your business
    - How to make your business stand out from your competitors
    - How to price your cakes profitably
    - Pricing problems - discounts for friends and family, and cakes for charities
    - Marketing and advertising
    - Developing your web site
    - How to make your web site into a customer magnet
    - Direct marketing & e-commerce regulations
    - Distance selling regulations
    - How to put together an effective Order Form and Terms & Conditions
    - Food safety & hygeine
    - Getting your kitchen ready for the Environmental Health Officer
    - Food labelling, food hazards, food allergies and intolerances
    - How to put together your own Food Safety Management System
    - Other issues - copyright, insurance
    Download eBook Link updated in 2017
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