Have you heard about Google Tag Manager (GTM) but you have never used it, for one reason or another? This book can help you clear your head on the operation and potential of Google Tag Manager.
WHY SHOULD YOU READ THIS BOOK?
Have you ever heard about Google Tag Manager? Or, have you heard about it, but you don’t know how could it help you? Perhaps, you’ve known that it could be useful for your online business, but it seems too complicated and do not know where to start using it.
If you answered "Yes" to any of these questions, you will find worthwhile to read this book.
With this book you will learn which features constitute Google Tag Manager, you will understand how it operates and how to apply it to your website
THE ARGUMENTS OF THE BOOK:
You will understand and know:
►What is Google Tag Manager
►How to create an Google Tag Manager account
►How to implement Google Tag Manager properly
►Containers
►Tag
►Triggers
►Variables
►Date Layer
►Implementing Google Analytics
►Set Up Google Analytics Event
►Connect other external tools
►Online PPC Tools for Google Tag Manager
►E-commerce
THE AUTHOR: Matteo Zambon
Partner of In Risalto and founder of Tag Manager Italia, Matteo Zambon has decades of experience as a senior web developer, combining a strong focus on SEM and SEO skills with Google Partners and Google Analytics certifications and Google Tag Manager.
He has participated as a speaker:
► SEMrush Webinars about Web Analytics.
► Search Marketing Connect 2015, talking about "Google Tag Manager in practice: real use cases."
► Advanced SEO Tool 2016
► ADworld Experience 2016: 2° place
► Web Marketing Festival 2016
WHY SHOULD YOU READ THIS BOOK?
Have you ever heard about Google Tag Manager? Or, have you heard about it, but you don’t know how could it help you? Perhaps, you’ve known that it could be useful for your online business, but it seems too complicated and do not know where to start using it.
If you answered "Yes" to any of these questions, you will find worthwhile to read this book.
With this book you will learn which features constitute Google Tag Manager, you will understand how it operates and how to apply it to your website
THE ARGUMENTS OF THE BOOK:
You will understand and know:
►What is Google Tag Manager
►How to create an Google Tag Manager account
►How to implement Google Tag Manager properly
►Containers
►Tag
►Triggers
►Variables
►Date Layer
►Implementing Google Analytics
►Set Up Google Analytics Event
►Connect other external tools
►Online PPC Tools for Google Tag Manager
►E-commerce
THE AUTHOR: Matteo Zambon
Partner of In Risalto and founder of Tag Manager Italia, Matteo Zambon has decades of experience as a senior web developer, combining a strong focus on SEM and SEO skills with Google Partners and Google Analytics certifications and Google Tag Manager.
He has participated as a speaker:
► SEMrush Webinars about Web Analytics.
► Search Marketing Connect 2015, talking about "Google Tag Manager in practice: real use cases."
► Advanced SEO Tool 2016
► ADworld Experience 2016: 2° place
► Web Marketing Festival 2016
