Social Media - Make it work for you and your business
Are you one of the many owners of a smart business but think social media is a huge time suck, and that it will do nothing for you? Or are you one of the few using social media to your business advantage?
Are you sick of Tweeting and making Facebook status updates and getting nothing back?
Do you feel as if your business isn't getting the visibility it deserves, that you are sharing into an abyss and not being heard?
Warren Cass is a social media marketer and speaker at events, he's found that many small businesses think that social media marketing is broadcasting and blasting their "buy me, buy me" links into the Twittersphere. The truth is that doesn't worth, if it ever worked. He has the answer though, along with leading UK marketer; Sarah Arrow, they've created a social media marketing guide that will enable you to get your message accross to the masses without it looking sleazy, dirty or tacky.
Cass and Arrow work through each social media platform and share how it works, giving great examples and how-to tutorials making this guide perfect for a newcomer to social media. There's also plenty of tips and techniques for the more seasond social media user, but don't be fooled into thinking this is a guide for everyone. It isn't. It only works when you put the many tools that Cass and Arrow share into practice.
Set Up and Optimize Your Social Media Accounts to your Advantage
Zero to Social Media will show you how to set up and optimize your social media accounts. The guide goes through and shows you how to use
- Facebook pages and the "Power Editor" for ads
- Twitter profiles and what to tweet (and why)
- You Tube channels and how to get the most from your video
- Blogging basics and a few techniques that other bloggers don't talk about
- Video and Mobile marketing for your business
- Location marketing for bricks and mortar businesses
- Getting to grips with Google Plus.
- What to pin on Pinterest (and the reasons why)
- What tools (free and premium) will help you get the best results from your social activities
Small business marketing has never been easier!
- The guide is filled with checklists and templates so you can follow through and get great results
- Templates for stratigic planning available for you to adapt
- Links to video for the trickier aspects of social media marketing making it easy for your to follow along and see what to do next
- Case studies and innovative ideas to kick start your social media marketing campaigns
You'll use this social media resource guide again, and again and again.
This can be read in one sitting, there's 389 pages of social media gold in the pages. It's best worked through one chapter at a time so you can see what works for you and your business. The beauty of this book is it's on Kindle and can be read anywhere via a Kindle device or smartphone app, meaning you'll always have it to hand when you need to tweak your social media marketing.
